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You've got designers. What you don't have is someone senior owning the outcome.

Two women laughing at work

START MONDAY. NO LOCK-IN.

Fractional Head of Design for SaaS startups. Director-level design leadership, one to two days a week, without the £100k full-time hire.

Fractional Head of Design for SaaS startups. Director-level design leadership, one to two days a week, without the £100k full-time hire.

Fractional Head of Design for SaaS startups. Director-level design leadership, one to two days a week, without the £100k full-time hire.

Book a design call

Book a design call

The product ships, but it feels inconsistent.

Shipping was never the hard part.

Every screen is a slightly different app.

You hired designers. Nobody's leading them.

A full-time Head of Design is months away.

Quality slips right when investors are watching.

Nobody senior owns the design decisions.

WHY FOUNDERS CHOOSE BLUPRT

The gap between hiring and outsourcing.

Most Seed and Series A companies aren't ready for a full-time Head of Design.

But they're already feeling the cost of not having one.

BLUPRT sits between a permanent executive hire and an execution-focused agency, providing the leadership needed to scale product quality, hiring, and team effectiveness.

Full-Time Head
of Design
Permanent executive hire with long-term commitment.
Cost
£100k–£150k/year
+ equity + recruitment fees
Time To Start
8–16 weeks
Hiring Process
Required
Leadership
✓ Included
Founder Overhead
High
Best For
Series B+
BLUPRT
Senior design leadership without the cost, risk and commitment of a full-time hire.
Cost
£6,000/month
Time To Start
Week 1
Hiring Process
Not Required
Leadership
✓ Included
Founder Overhead
Low
Best For
Seed–Series A
Freelancers &
Agencies
Execution-focused support for delivery and production.
Cost
£10k–£25k/month
Time To Start
1–2 weeks
Hiring Process
Not Required
Leadership
✕ Not Included
Founder Overhead
Medium
Best For
Execution Projects

How it works

Embedded from week one.

01

Diagnose

We spend week one inside your product, your team, and your roadmap. You get a written assessment of where design is helping, hurting, or missing entirely.

02

Operate

From week two, the design function runs through me. Hiring, systems, shipped work, founder reviews. You stop being the design lead by default.

03

Embed

Work directly with founders, designers, PMs, and engineers to improve decision-making, raise standards, and increase execution quality.

04

Hand off

When you're ready for a full-time hire, I help you define the role, screen candidates, and hand over a team that's already running well.

01

Diagnose

We spend week one inside your product, your team, and your roadmap. You get a written assessment of where design is helping, hurting, or missing entirely.

02

Operate

From week two, the design function runs through me. Hiring, systems, shipped work, founder reviews. You stop being the design lead by default.

03

Embed

Work directly with founders, designers, PMs, and engineers to improve decision-making, raise standards, and increase execution quality.

04

Hand off

When you're ready for a full-time hire, I help you define the role, screen candidates, and hand over a team that's already running well.

01

Diagnose

We spend week one inside your product, your team, and your roadmap. You get a written assessment of where design is helping, hurting, or missing entirely.

02

Operate

From week two, the design function runs through me. Hiring, systems, shipped work, founder reviews. You stop being the design lead by default.

03

Embed

Work directly with founders, designers, PMs, and engineers to improve decision-making, raise standards, and increase execution quality.

04

Hand off

When you're ready for a full-time hire, I help you define the role, screen candidates, and hand over a team that's already running well.

WHAT YOU GET

Everything a full-time hire would own.

01

Design direction:

A clear, owned point of view on what your product should look and feel like, and why.

02

Team leadership:

Your designers get senior guidance, review, and unblocking, so their work levels up week on week.

03

Design systems

A scalable system that keeps the product consistent as the team and feature set grow.

04

Hiring support

Help defining, screening, and interviewing design roles so your next hire is the right one.

05

AI-assisted workflows

Practical direction on where AI fits in your design process, closing the distance between concept and working prototype.

Most startups don't need another designer.

What they need is design leadership.

The founder is reviewing every screen. Product quality varies from one release to the next. Design hiring stalls. Engineers and PMs fill the leadership gap by making design decisions themselves.

BLUPRT exists to solve that problem.

By embedding directly inside Seed and Series A SaaS teams, BLUPRT helps founders build a design function before they are ready for a full-time Head of Design.

The goal was never to become another design agency. The goal was to help founders build products that feel as mature as the businesses they're becoming. The best engagements aren't the ones where I'm involved forever. They're the ones where design becomes a function the company can run without me.

Amadeus Rennalls

Founder, BLUPRT

From humble beginnings to a trusted digital partner

What started as a small team of three developers working from a tiny office has grown into a dynamic digital agency trusted by businesses across multiple industries. Through dedication to quality, transparent communication, and a deep understanding of our clients' needs, we've built lasting partnerships and delivered solutions that make a difference.

When we founded OPUS, we had a simple vision - to help businesses succeed in the digital world by combining technical excellence with genuine care for our clients' success. That vision still drives everything we do today.

Markus Chen

CEO & Co-founder

PRICING

Director-level design,
without the full-time cost.

Fractional Head of Design

£6,000

/fixed

Includes:

Director-level design leadership, two days per week

Design systems assessment

Team leadership and hiring support

Start within a week

30 days notice, no lock-in

Book a design call

Fractional Head of Design

£6,000

/fixed

Includes:

Director-level design leadership, two days per week

Design systems assessment

Team leadership and hiring support

Start within a week

30 days notice, no lock-in

Book a design call

Fractional Head of Design

£6,000

/fixed

Includes:

Director-level design leadership, two days per week

Design systems assessment

Team leadership and hiring support

Start within a week

30 days notice, no lock-in

Book a design call

FAQ

Questions founders ask

What exactly is a fractional Head of Design?
icon

Director-level design leadership on a part-time, retained basis. You get the strategic judgment, team direction, and systems thinking of a senior design hire, one to two days a week, without the £150k+ salary or the months-long hiring process.

How is this different from hiring a freelance designer?
icon

A freelancer produces design work. A fractional Head of Design owns the direction: setting the standard, guiding your existing designers, building the systems, and making the calls that keep your product coherent as it scales. It's leadership, not just delivery.

How quickly can we start?
icon

Within a week of our call, in most cases. There's no three-month hiring cycle. Once we agree it's a fit, I embed with your team and set direction in the first few days.

What size company is this for?
icon

Series A to B SaaS startups, roughly 11 to 50 people. The stage where the product is shipping and the team is growing, but nobody senior owns design yet.

Is there a minimum commitment?
icon

No lock-in. It runs month to month on 30 days notice. If you want to test the fit first, the 30-day pilot is a lower-risk way to start.

Do you still do the two-week design sprints?
icon

Yes, for teams with a discrete deliverable rather than an ongoing leadership gap. If you need one specific thing built and shipped, a fixed-scope sprint may be the better fit. Mention it on the call and I'll tell you honestly which one suits you.

What time zone do you work in?
icon

London-based, working US East Coast hours through the sprint. Your weekly founder sync sits in your timezone, not mine.

FAQ

Questions founders ask

What exactly is a fractional Head of Design?
icon

Director-level design leadership on a part-time, retained basis. You get the strategic judgment, team direction, and systems thinking of a senior design hire, one to two days a week, without the £150k+ salary or the months-long hiring process.

How is this different from hiring a freelance designer?
icon

A freelancer produces design work. A fractional Head of Design owns the direction: setting the standard, guiding your existing designers, building the systems, and making the calls that keep your product coherent as it scales. It's leadership, not just delivery.

How quickly can we start?
icon

Within a week of our call, in most cases. There's no three-month hiring cycle. Once we agree it's a fit, I embed with your team and set direction in the first few days.

What size company is this for?
icon

Series A to B SaaS startups, roughly 11 to 50 people. The stage where the product is shipping and the team is growing, but nobody senior owns design yet.

Is there a minimum commitment?
icon

No lock-in. It runs month to month on 30 days notice. If you want to test the fit first, the 30-day pilot is a lower-risk way to start.

Do you still do the two-week design sprints?
icon

Yes, for teams with a discrete deliverable rather than an ongoing leadership gap. If you need one specific thing built and shipped, a fixed-scope sprint may be the better fit. Mention it on the call and I'll tell you honestly which one suits you.

What time zone do you work in?
icon

London-based, working US East Coast hours through the sprint. Your weekly founder sync sits in your timezone, not mine.

FAQ

Questions founders ask

What exactly is a fractional Head of Design?
icon

Director-level design leadership on a part-time, retained basis. You get the strategic judgment, team direction, and systems thinking of a senior design hire, one to two days a week, without the £150k+ salary or the months-long hiring process.

How is this different from hiring a freelance designer?
icon

A freelancer produces design work. A fractional Head of Design owns the direction: setting the standard, guiding your existing designers, building the systems, and making the calls that keep your product coherent as it scales. It's leadership, not just delivery.

How quickly can we start?
icon

Within a week of our call, in most cases. There's no three-month hiring cycle. Once we agree it's a fit, I embed with your team and set direction in the first few days.

What size company is this for?
icon

Series A to B SaaS startups, roughly 11 to 50 people. The stage where the product is shipping and the team is growing, but nobody senior owns design yet.

Is there a minimum commitment?
icon

No lock-in. It runs month to month on 30 days notice. If you want to test the fit first, the 30-day pilot is a lower-risk way to start.

Do you still do the two-week design sprints?
icon

Yes, for teams with a discrete deliverable rather than an ongoing leadership gap. If you need one specific thing built and shipped, a fixed-scope sprint may be the better fit. Mention it on the call and I'll tell you honestly which one suits you.

What time zone do you work in?
icon

London-based, working US East Coast hours through the sprint. Your weekly founder sync sits in your timezone, not mine.

Book a call

Let's see if it fits.

30 minutes. No deck, no pitch. Just a straight conversation about where design is holding your product back.